DCL preparation- short version

The e-mail:

You are Dominique a trainee in a new training center in a small city in the UK. Your manager sends you the following e-mail:

from: robert.smith@newtrainingcenter.com

to: dominique@newtrainingcenter.com

Subject: Promotion of our training center

Dear Dominique,

As you know our training center is new in the area. That is why, in order to develop our business, we need to promote it through an advertising campaign. Please bear in mind that our target audience should be local.

I need your input on this matter:

  • Do we advertise on local radio?
  • Or do we create  a community through social media and advertise through this medium?

Please find attached some information about local radio and social media advertising.

Please discuss your initial thoughts with Anita Peterson, your co-worker. Then, you can send me your recommendations by e-mail.

Best regards,

Robert Smith

Documents attached :

The phone call :

Instructions: study the documents above and then take 5 minutes to prepare the phone call with Anita Smith, your colleague.

You can record your presentation and send it to your teacher.

After your presentation, listen to the questions Anita asks you. Choose the questions according to your choice.

If you have chosen advertising on a local radio :

New information:

If you have chosen developping social media, and advertising on them:

New information:

The final e-mail

Now you can write the final e-mail to Mr Smith and then send it to your teacher. A short 5 lines e-mail will be sufficient.