Subject: Re: Study on Budget Allocation
Dear M. Smith,
Thank you for your email and for entrusting me with this study. After analyzing the potential benefits of both options, I would like to share my thoughts.
Investing in making the company more environmentally friendly could enhance our reputation and attract more customers who value sustainability. This could lead to long-term brand loyalty and a stronger market position. However, the financial impact may take time to be fully realized. Moreover, this adjustment of our strategy would involve a substantial communication budget, that we would have to take into account.
On the other hand, prioritizing industrial production to increase profit margins would yield quicker financial returns. However, this approach might not meet growing consumer and regulatory expectations regarding environmental responsibility in a near future.
The environmentally friendly option appears to be the most appropriate option for our long-term development. I would be happy to discuss this further and explore possible solutions.
Best regards,
Samantha Clarington
Marketing Manager